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Alexa Wilcox

University of Massachusetts Amherst

Junior, Class of 2022
Marketing & Psychology


I am from Framingham, MA. I was drawn to marketing because I love helping people solve problems whether it be at the client or customer level. In the future, I would love to work a strategy role in advertising agencies.


“I2P has provided me with great experience with creating something that can actually change people’s lives for the better. Participating helped me not only learn more about targeted violence but be able to teach others about it as well.” - Alexa


The THiNK Campaign is important to prepare the next generation by teaching them valuable skills when it comes to misinformation. In this information age, it is important to discern true information from false, since it may not be obvious from the start. Our project is also important for helping students talk to their peers and loved ones about misinformation in order to prevent its spread.